With smartphones at our fingertips, customers are searching online more than anywhere else to research a product. As a small business owner, it’s critical that you have a website ready for customers who are looking you up. Understanding why it is important and figuring out where to start can be intimidating. Here’s what you need to know.
1. You can use your website like a virtual customer service agent
Rather than calling you, or struggling to track you down, customers can find answers to the questions they’re looking for just by checking out your website. You’ll save time and resources. Customers are more likely to trust you and feel more comfortable doing business with you when they know you’re only one click away.
2. It’s like having a TV commercial on every channel
Once your company is online, it’s easier for customers to find you instantly. Customers are looking for information on places like Yelp and Google. If your website is already there waiting for them then they’ll be able to find your business easily, from anywhere.
3. Your website is a place of your own
You can set your website up to be custom and personalized. It’s a great way to display your company’s brand. The look and feel of your website can truly reflect your business’s culture and values. It’s a place where you can tell your story.
4. It’s actually pretty easy to set up
Lack of courage and lack of direction are some of the main reasons a lot of small business owners never get around to starting a website. You’re busy with other things, building a website is the last thing on your mind. The idea of starting from scratch can be intimidating. Not all small businesses are super savvy with back-end technologies. Hiring someone else to do it for you can be extremely beneficial. Keeping the website up to date yourself is often surprisingly easy and straightforward. If things are set up the right way, it can be so easy for you to update your business status, yourself.
5. There’s no time like the present
Seriously, get started now. It does not have to be the most perfect thing ever on day one. Start with a simple site and refine it along the way. Just include a little information about your company, your products and services, and how to contact you. From there, it’s critically important to keep your website updated with new content and be sure to add social media hyperlinks for places like Facebook and Instagram. There is nothing worse than visiting a website for the first time as a new potential customer only to find nothing has been updated for years. What does that really say about the business you were planning to deal with?
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What Our Clients Are Saying
Words cannot express our thanks and gratitude for the amazing work you have done with us on launching Inverloch Sounds of Summer. Your professionalism, knowledge & expertise is astounding. Thank you for your continued support & wisdom. Kate Adkins - Events By Kate
Oh my gosh WOW. I'm so impressed with how it looks- really fantastic. THANKYOU very much for putting this out there so quickly and I think you worked through the night. You have a great product and captive audience. I appreciate all your support with our Invy business that we work so hard on. The photos are stunning. Thanks - what a talent - Caz Allen - Hotondo Homes
3996 Marketing did a fantastic job of creating our new website for GTR Events Australia. We have been very happy with the response we have received from customers and vendors. Kate Rankin - GTR Events
Inverloch 3996 was the catalyst in helping me launch my business. Their warmth, passion and generosity in sharing both her knowledge and artistic flair was inspiring. They weaved their magic and completely captured the essence of my business translating it beautifully into an online presence. Together they are a dynamic duo, with Inverloch 3996 offering the perfect blend of their amazing talents - Lizzy Yates - Happy Spirit Living
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