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3996 Marketing News

IS YOUR WEBSITE MOBILE FRIENDLY?

16/6/2016

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Think back to the last time you landed on a site that wasn't optimised for mobile. Chances are, you needed to zoom and then swipe side-to-size to even read what was on the page. And when you went to go click on something, your fingers could barely select the tiny links. We're going to bet good money that you just moved on quickly from that page. With all the information on the internet, you didn't need to waste your time on a website with a really poor user experience. In today's time poor and mobile device saturated world, user experience (UX) must pass the thumb test.....! Click below to find out how your site stacks up.
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Google has realised how frustrating this whole experience is and decided to change their algorithm accordingly. Now, when someone's searching on a mobile device, Google will serve up sites that are easy to read, make navigations and links easy to tap, have images appropriately sized for the device, and more generally, make information easy to find with just your thumb.

They are actually rewarding and penalising websites for their mobile experience. 

If your website uses responsive design, like those built by 3996 Marketing, your website should already be prepared for the upcoming algorithm changes.

But if you're not sure if your website is ready, here is a great free tool you can use to figure it out. 

GOOGLE'S MOBILE FRIENDLY TEST

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Enter your website's URL into Google's Mobile-Friendly Test and it will let you know if you've got a mobile-friendly page on your hands. If the website you entered passes Google's test, you will see a green banner indicating the website is mobile-friendly. If the website does not pass, Google will let you know the page is not mobile-friendly and give some reasons why.
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Many of the common reasons why a website isn't mobile-friendly is because:
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  • The content is wider than the screen: This requires users to scroll side-to-side to read the page.
  • The text too small: This means the user must zoom to read text on the page.
  • The links too close together: On a smartphone, links should be easy to tap with your fingers -- this means that the links should be big enough and in natural location to tap. Most smartphone users hold their phone in their right hand and tap links with their thumb. 
  • The mobile viewport isn't set: This is a little more on the technical side of things, but the mobile viewport controls the width of the page for the device. If your website displays a desktop landscape when smartphone visitors land on your page, then the viewport is not set for mobile on that page. This is an extra special case where responsive design comes in handy - responsive design will automatically adjust the viewport based on the device.

IF YOUR SITE DIDN'T PERFORM SO WELL - IT WILL IMPACT YOUR BUSINESS & NOT IN A GOOD WAY. CLICK BELOW TO FIND OUT HOW YOU CAN IMPROVE

Talk To Us
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Download Our Free White Paper Below
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" Is Your Business Ready For The Multi Screen World"

Is Your Business Ready For The Multi Screen World.pdf
File Size: 17495 kb
File Type: pdf
Download File

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